The third tennis-inspired sneaker to join the collection co-created with Roger Federer. Though you can’t immediately see it, you’ll feel the concealed CloudTec® elements as soon as you step in. It’s our trademark sensation of running on clouds, evolved for the most comfortable, versatile sneaker ever made. Team this with the hidden Speedboard®, and you’ve got elite-level energy return all day. Co-created with a champion for a winning aesthetic, THE ROGER Advantage is characterized by its clean lines, minimal stitching and ultra-smooth matt vegan leather. An exercise in reduction for a pared-down tennis-inspired finish. Designed to add a contemporary finish to any style. Engineered for lasting cushioning and comfort. Approved by the Swiss-Maestro himself. A fresh aesthetic with athletic accents makes THE ROGER Advantage that essential sneaker you reach for day-in day-out.

Dream On. About On Running

The On mission

To ignite the human spirit through movement.At On, we believe incredible things happen when humans move. Being in motion taps into the place in the subconscious where inspiration lies. It's called flow state: A mindset where action and awareness blur together, leaving us fully immersed in the moment. A hack for the mind, helping us to dream bigger and better.

The On story

Three friends, with one shared goal: To revolutionize the sensation of running.It all started in the Swiss Alps Retired athlete Olivier Bernhard wanted to create a running shoe with a totally new feelHe started experimenting with pieces of garden hose, gluing them to the outsole of his prototype.Caspar Coppetti and David Allemann came on board in 2010…And the experience of ‘running on clouds’ was born.The goal was to create the most high-performance shoe ever:Cushioned landings, powerful take-offs.Fully engineered in Switzerland, using the most advanced technology possible.In March 2010, On’s revamped prototypes won the ISPO BrandNew Award.Today, On has been welcomed into the hearts (and onto the feet) of over 7 million athletes in over 50 countries…And there’s still much, much more to come. Dream On.

Welcome to the On Lab

Technological innovation lies at the heart of On. ‘Better’ is achieved through continual experimentation. Never being afraid to start again different or break the mold. Dreaming up ground-breaking new ideas isn’t enough – we want to make them a physical reality. Today, our world-class team of scientists and technicians continue to cook up trailblazing innovations within our Zurich-based On Lab.

On Technologies

CloudTec

Run on Clouds.Created for soft landings and powerful take offs, our innovative CloudTec® technology makes every step effortless. It's the special power in every On shoe.Unlock your running potential.Swiss engineered to deliver comfort, support and a more efficient run, CloudTec® is a completely unique cushioning system. It absorbs impact, reduces strain and adapts to your running style to create a sensation loved by runners around the world. We call it running on clouds.

Missiongrip

Traction for any trail – providing support for the ups and the downs.Grip for all seasons.The specially developed grip-rubber compound of Missiongrip™sticks to the trail. Literally. Combining CloudTec® cushioning with incredible traction, Missiongrip™ lets you take on the rough and the smooth, the climbs and the descents in total confidence.

Speedboard

Adapted for every runner.The primary role of the Speedboard® is to increase the runner’s speed. But every runner is different. That’s why every On Speedboard is crafted to deliver a specific sensation. The material, shape, thickness and curve of the Speedboard® changes to provide different results based on different running needs – from comfort to all-out speed.

Helion

The Swiss-engineered superfoam that’s set to supercharge your run.The secret? It’s the way the foam is constructed. Advanced production processes make it possible to combine rigid, stable sections with more flexible foam elements along the same molecular chains. In simple terms, we found a way to link different elements together for a fusion that offers benefits previously only possible with two separate materials, combining all ingredients for the ultimate run in a single superfoam.

Created by athletes, for athletes

From elite athletes to those just starting out, movement is the thread that unites us. Driven by performance. In the On Lab, gold medallists work with our engineers to develop the next generation of shoe tech. Then the wider On community shows us what we’re working for – out in the streets and on the track, all across the world.